Berkley Rawler Jig

Big things are coming for anglers from Berkley®. As temperatures drop with the shift into fall, work at Berkley Labs is only heating up.

But you don't have to take our word — Rawlers and Ripfish will speak for themselves. As they prepare to debut, here's a glimpse of what they offer: designed to churn the water and outwit every swimmer below, these baits deliver an advantage you didn’t know you were missing — stealthy, irresistible, and undetectable to fish until it's too late.